STOP SELLING START HELPING
Did you know that more than 70 percent of the buying decision takes place BEFORE you even know a prospect exists? That's why the traditional sales process doesn't work. In this book, you'll learn: Why traditional selling doesn't work any more; The new way consumers (both B2B and B2C) are buying; Why NO ONE CARES about your product; How to build credibility and trust in this new world of buying and selling.