GRAND BRAND RAJINI
Rajinikanth is one of the most popular Film actors from South India. A devout,self disciplined human being.a rags to riches story.an embodiment of human values.a cult figure par excellence.the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement,using Rajinikanth's superstardom as a model for building and sustaining a successful brand.